ROOTS OF THE MISSION
Genuine Grind was founded by Gavin Webster — a barber, father, recovered alcoholic, and man of faith who turned pain into purpose.
This isn’t just a clothing brand. It’s a movement for the broken but chosen — for those who’ve fallen but still get up and fight. We believe in faith over feelings, purpose over pain, and discipline over doubt.
Every piece we drop is a reminder:
You’re not done. You’re being built. You’re on a Genuine Grind.
Wear the story. Live the message.
Welcome to the grind.
